Role: Director of Digital Strategy - Clemenger BBDO

July 2007 – December 2008

Clemenger BBDO are Australia’s top creative advertising agency.

As the sole Digital Strategy Director for Clemenger BBDO Melbourne I worked across all clients during a period where they were emerging as the top creative agency in the world. The work involved leadership of the strategic direction of an array projects ranging from digital advertising to CRM, DM and website projects and led to many campaigns to receive several MADC awards, a Caples award, and an Asian Marketing Effectiveness award.

Also in this role I was responsible for delivering a comprehensive range of training courses in digital marketing/advertising to everyone within the Melbourne office (up to executive level), and to re-write and deliver the AFA digital strategy course and syllabus.

Key clients in this role were:
NAB, CUB, Masterfoods, Mercedes, Renault, Telstra

Tim's thinking, practice and motivation comes without boundaries. Honestly, some of the best work I did was when I was working with Tim. "Work" is probably the wrong word. The best "thinking", was along side Tim. He has an incredible ability to get you thinking, encouraging and mentoring you, whilst constructing articulate feedback and guiding you through an idea with clarity. Tim has an ability to craft brilliant work that was digestible by even the least technically minded clients and colleagues. Not only that, he's a simply a great guy to have on your team.

Karl Stanton, Google


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